Today, driving consistent B2B growth has become more complex than ever. With frequent shifts in headcount, resources, budgets, and technology, B2B marketers face new challenges in keeping up. But growth isn’t just a marketing goal—it’s crucial to the overall success of any organisation. So how can B2B marketers accelerate growth in such a volatile landscape?
We’re excited to share insights from our latest study, which builds upon the key findings from “The 2024 State of B2B Pipeline Growth” while uncovering fresh trends and opportunities. This comprehensive research addresses the most pressing challenges and opportunities B2B marketers are navigating right now. From optimising channel usage and aligning sales and marketing teams to leveraging generative AI and navigating longer sales cycles, the study provides valuable guidance for today’s marketers. Additionally, we take a close look at the evolving importance of data privacy, a topic that’s becoming ever more critical in shaping modern B2B strategies.
Our findings are based on feedback from nearly 500 B2B marketers across the US and UK, offering a diverse and well-rounded perspective on what’s working (and what isn’t) in today’s B2B landscape. Whether it’s refining your approach to channel selection or harnessing AI to streamline processes, this study offers actionable insights to help you fill your revenue pipeline and accelerate growth.
We hope you find the data as insightful and empowering as we did! Now more than ever, having the right strategies in place is key to navigating the evolving B2B market and staying ahead of the competition.
Check out our infographic below or download the full survey report.
