Problems We SolveBy RoleBrand Marketing

Leverage brand marketing services for building trust

At its core, B2B marketing is about connecting with your audience and solving their pain points. But connecting with your customers means building trust and establishing a relationship that goes beyond a one-time sale. It’s about building awareness and trust in your brand. In short: there’s no demand without brand.

At Pipeline360, we provide brand marketing services that bridge the gap between brand and demand with an approach we call Branded Demand. We execute programs that raise brand awareness while generating demand for more impactful performance and measurable results. We combine targeted digital advertising with advanced content syndication to enable marketers to optimise demand generation strategies.

Challenges for brand marketing

Building awareness

One of the biggest challenges for brand marketing is standing out in a crowded market. With so many companies and products competing for attention, it can be difficult to differentiate yourself and make your brand stand out.

Building trust

In today’s digital age, consumers have access to a wealth of information about brands and can quickly research and compare products before making a purchasing decision. This means that brands must work harder to establish and maintain trust with their target audience.

Measuring success

Measuring the success of brand marketing efforts can be a challenge. Unlike demand generation, which focuses on pipeline, brand marketing is focused on long-term impact and building a positive reputation. But Branded Demand programs take a full-funnel, integrated view, so you can see how brand awareness and demand efforts can work together and nurture leads through the funnel. It can help you understand what to do more of and what to do less of.

Brand marketing solutions

Our Branded Demand solutions are designed to address your key challenges and offer the support you need for both brand and demand!

Reach 150M B2B buyers globally

Our rigorously curated content syndication network provides you with entry to the world’s largest, globally compliant marketplace of first-party data providers.

No more unbranded leads

Our strategy of Branded Demand combines content syndication with targeted display advertising to enhance brand recognition, nurturing increased trust and increasing conversion rates.

World-class compliance

Pipeline360 ensures reliable compliance, paired with with our cutting-edge technology, B2B experts, and global certifications. Rely on us for brand safety and data privacy, so you can better service your clients.

What B2B marketers are saying?

Pipeline360’s ability to spin up campaigns fast made it a no-brainer for us. It’s the least risky way to start filling up a database with a good cost per lead.

Andrew Racine VP of Demand Generation & Growth
Writer

What B2B marketers are saying?

The Pipeline360 team has worked hard to create strong relationships with our team. We need complex targeting solutions so the more a vendor understands our business, the more willing we are to work with them — and Pipeline360 has shown they’re investing in the relationship and able to pivot with us as necessary.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

We’ve continued to leverage Pipeline360 because we see clear ROI and we’re happy with the quality of our partnership. We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers, they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms Marketing Director
Hammer

How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Exceptional Leads. Exceptional Support.

Learn more about how Hammer secured more than €1M influenced opportunities

Read full case study

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers across key accounts within our ICP, and then nurture those leads across digital display, but they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms

Marketing Director, Hammer

FAQs

Brand marketing is a strategic approach focused on building and managing a brand’s identity, reputation, and presence in the market. Unlike product marketing, which emphasises the features and benefits of specific products or services, brand marketing aims to create a strong, positive perception of the brand as a whole. The goal is to foster a connection with consumers that transcends individual products, driving long-term loyalty and preference.

  • Brand Identity: the visible elements of a brand, such as its logo, color scheme, typography, and design elements. Its purpose is to create a distinct and recognisable visual and emotional identity that sets the brand apart from competitors.
  • Brand Positioning: the space a brand occupies in the minds of consumers relative to competitors. Its purpose is to define and communicate the unique value and benefits that the brand offers, making it stand out in the marketplace.
  • Brand Messaging: the core messages and values communicated through various channels, including taglines, slogans, and key brand messages. Its purpose is to convey the brand’s essence and connect with the target audience on an emotional level.
  • Brand Storytelling: the narrative and stories shared by the brand to create a deeper emotional connection with consumers. Its purpose is to build a compelling brand narrative that resonates with the audience and reflects the brand’s values and mission.
  • Brand Experience: the overall experience customers have with the brand across various touchpoints, including interactions with products, services, customer support, and marketing. Its purpose is to ensure a consistent and positive experience that reinforces the brand’s identity and values.
  • Brand Loyalty and Advocacy: the degree to which customers are loyal to the brand and actively promote it to others. Its purpose is to cultivate long-term relationships and encourage repeat business and positive word-of-mouth referrals.

Brand building plays a crucial role in demand generation because it establishes the foundation for attracting and engaging potential customers. Brand building creates a strong foundation for demand generation by establishing trust, differentiation, and emotional connection. It enhances the effectiveness of marketing efforts, drives higher engagement, and helps attract and convert qualified leads. Investing in brand building ultimately supports and amplifies the success of demand generation strategies.

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.