Problems We SolveBy Use CaseAccount-Based Marketing

Hyper-targeted account-based marketing solutions

Account-based marketing (ABM) is like a revenue marketer’s dream – target exactly who you want to reach to ensure your budget is spent wisely. But it’s not without its challenges and nuances. Let’s explore the roadblocks – and how we can help.

Account-based marketing: We feel your pain

Targeting the right accounts

Identifying which accounts to target for account-based marketing can be daunting. Many B2B marketers struggle to determine the right criteria and narrow down their list to accounts most likely to buy.

Engaging multiple stakeholders

Effective ABM requires engaging multiple stakeholders – sometimes up to 30 – within one company. Reaching all key decision-makers within large buying groups can be unpredictable in terms of speed and cost.

Ensuring compliance and marketability

Navigating ever-growing compliance and privacy regulations while ensuring leads are marketable can be a headache. Marketers are charged with balancing effective targeting while adhering to global data governance standards.

Cracking the code in account-based marketing

Craft your perfect ABM account list

Our expert team helps you build an accurate ABM account list by layering intent data over your top target account criteria, ensuring you focus on accounts with a higher probability of purchase.

Reach everyone in your target buying group

Drive targeted engagement within accounts by reaching specific individuals based on job titles and functions. We ensure your message reaches the key decision-makers cost-efficiently, without wasting precious budget.

Deliver compliant, marketable leads to sales

Pipeline360 guarantees marketability and compliance with smart automation that validates leads and adheres to strict and ever-changing global privacy standards.

What B2B marketers are saying?

Pipeline360’s ability to spin up campaigns fast made it a no-brainer for us. It’s the least risky way to start filling up a database with a good cost per lead.

Andrew Racine VP of Demand Generation & Growth
Writer

What B2B marketers are saying?

The Pipeline360 team has worked hard to create strong relationships with our team. We need complex targeting solutions so the more a vendor understands our business, the more willing we are to work with them — and Pipeline360 has shown they’re investing in the relationship and able to pivot with us as necessary.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

We’ve continued to leverage Pipeline360 because we see clear ROI and we’re happy with the quality of our partnership. We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers, they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms Marketing Director
Hammer

How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Exceptional Leads. Exceptional Support.

Learn more about how Hammer secured more than €1M influenced opportunities

Read full case study

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers across key accounts within our ICP, and then nurture those leads across digital display, but they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms

Marketing Director, Hammer

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.