Problems We SolveBy Use CaseLead Generation

B2B lead generation – the foundation for predictable pipeline growth

B2B lead generation has had an image problem for years, and with good reason. B2B marketers have struggled with poor data sources, fraudulent providers and leads that don’t convert, frustrating marketers and sales teams and ultimately holding the industry back.

Key B2B lead generation challenges

Buying groups are getting bigger

Bigger buying groups means more engagement is needed, which means acquisition costs are going up. Factor in the unpredictability of most cost-per-lead channels and it can be very daunting to effectively engage a target account.

Lead quality is a growing concern

As the digital first world continues to drive changes in B2B purchasing, digital lead generation has become a mainstay. At the same time, fraudulent lead generation activities, coupled with poor data quality and inadequate data privacy measures have undermined the trust and health of the digital ecosystem while also causing significant financial and reputational damage.

Data governance and compliance

Gone are the days of spamming prospects in the hopes of generating leads. Stringent data privacy and compliance laws require marketers adhere with the latest rules and regulations. And it’s not just a legal issue – buyers are aware of data privacy laws and illegal lead generation techniques will reflect poorly on brands that deploy them.

Shifting the narrative from ‘time-to-lead’ to ‘time-to-value’

‘Time-to-value’ represents a more customer-centric approach, shifting the focus from simply generating leads to generating value.

Focus on quality

A lead is a lead is a lead, right? Wrong. Don’t settle for a lead that you can’t have full confidence is in your target account list and has fully opted in. Afterall, what’s a lead if you can’t market to them? With Pipeline360, you can rest assured that every lead we deliver will be fully compliant and fully marketable.

Commit to compliance

Regional laws. Global laws. State laws. Single opt-in. Double opt-in. What’s right for your campaigns? As fellow marketers, we’ll be the first to admit it’s a lot to keep up with. Pipeline360 is tech-enabled, and backed by leading industry experts, meaning we do the heavy lifting and you can focus on delivering the best campaigns and programs – not worrying whether you are causing financial or reputational damage to your organisation.

Create memorable brand experiences

No more unbranded leads. What does that mean? It means your high-quality, targeted leads backed by the power of digital advertising. Advertising that surrounds your buyers and buying committee with powerful brand messages that reinforce your value and differentiation. And connects your engaged accounts with your brand. That’s the power of branded leads, delivered by Pipeline360.

What B2B marketers are saying?

Pipeline360’s ability to spin up campaigns fast made it a no-brainer for us. It’s the least risky way to start filling up a database with a good cost per lead.

Andrew Racine VP of Demand Generation & Growth
Writer

What B2B marketers are saying?

The Pipeline360 team has worked hard to create strong relationships with our team. We need complex targeting solutions so the more a vendor understands our business, the more willing we are to work with them — and Pipeline360 has shown they’re investing in the relationship and able to pivot with us as necessary.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

We’ve continued to leverage Pipeline360 because we see clear ROI and we’re happy with the quality of our partnership. We see no need to even consider another solution because Pipeline360 has helped us accomplish everything we’ve wanted.

Lauren Begleiter Director, Demand Generation
Fivetran

What B2B marketers are saying?

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers, they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms Marketing Director
Hammer

How It Works

Branded Demand your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Exceptional Leads. Exceptional Support.

Learn more about how Hammer secured more than €1M influenced opportunities

Read full case study

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers across key accounts within our ICP, and then nurture those leads across digital display, but they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms

Marketing Director, Hammer

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.