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High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.
Splunk boosts ROI by 31%
Amplify Net New Leads While Nurturing Their Existing Database
0
%
of the time purchases costing $5k or more involve 3 or more buyers
0
%
of B2B marketers start their purchase journey online.
Splunk is the cybersecurity and observability leader that helps build a safer and more resilient digital world. Organisations trust Splunk to prevent security, infrastructure and application incidents from becoming major issues, absorb shocks from digital disruptions, and accelerate digital transformation. In partnership with their media agency, Accelera, a B2B tech agency specialised in helping brands accelerate ROI on their sales and marketing campaigns – Splunk wanted to address the challenge of driving net new leads across their security and observability verticals in EMEA whilst also nurturing their existing database. They needed higher quality leads that contributed to their return on investment (ROI).
Reliable data and sophisticated Optimisation Deliver Results
Splunk and Accelera selected Pipeline360’s Media Marketplace, consisting of 150+ global publishers, to overcome their challenges. The strategy focused on optimising media spend against the most effective publishers and verticals. By optimising in this way and working hand-in-hand with Accelera to understand what was driving ROI, Pipeline360 were able to increase their performance from the bottom of the media plan to become the top performer.
"It was through the strong partnership with Accelera, that the collaboration with Pipeline360 returned high quality leads for the EMEA region's database. This has helped with growing contacts in key accounts and engaging with influencers and decision-makers within our ideal customer profile (ICP). The joint focus on optimisation and strategic alignment has driven strong campaign performance and contributed to our regional pipeline."
Rachel Fleming
Senior Digital Marketing Manager,
Splunk
"It’s been a joy to work with Pipeline360 and enable such strong results for a respected company such as Splunk. Our work with Pipeline360 is testament to the power of partnering with a vendor that can deliver 100% compliant, marketable leads with the ability to optimise campaigns to improve performance. Their campaign management team were always
on hand and able to pivot with us as necessary, in order to deliver the best results."
Marco Perotti
Founder,
Accelera
31% ROI and Best Performer
Splunk’s EMEA content syndication program collected high quality leads over the course of 4 quarters.
As a result of the quality in net new leads and nurturing of their existing EMEA database for Splunk, Pipeline360 were able to:
Drive 31% ROI
Generate 600+ MQLS
Become the top performer on the media plan.
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%
Drive an ROI of
