The H2 2024 State of B2B Pipeline Growth
How can B2B marketers accelerate growth? The ground beneath the B2B marketer’s feet is ever shifting – headcount, resources, budget, technology – making it a challenge to consistently address growth. Yet, what’s at stake does not just affect the marketing organisation, but the success of the entire organisation.
This study examines the latest challenges, opportunities, and areas of interest that marketers are facing, including: channel usage, sales and marketing alignment, generative AI usage, sales cycle length, and data privacy, all from a B2B perspective.
Backed by responses by nearly 500 B2B marketers across the US and UK, the study’s goal is to help B2B marketing organisations understand what is and is not working when it comes to filling the revenue pipeline and accelerating growth.
