SolutionsDemand Generation

Not just demand generation marketing – meet Branded Demand

Want to know a secret? Your demand generation marketing efforts work WAY better when combined with targeted branding. As in, 40% better performance and ROI. Tap into the power of Branded Demand to drive predictable pipeline and accelerate revenue growth. Let’s explore how.

Our Branded Demand solutions

Content syndication

Drive high-quality leads by distributing branded content to your target audience through our marketplace of meticulously vetted publishers.

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Digital advertising

Reinforce key brand messaging with that audience through targeted display ads that keep your company top of mind.

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Performance insights

Leverage demand generation marketing insights to connect with the right buyers at the right time through enhanced targeting and account intelligence.

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How It Works

Branded Demand your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Pipeline360 delivers the goods

Predictable pipeline

Get high-quality leads at scale through the largest, purpose-built marketplace of first-party data providers.

World-class compliance

Adhere to global governance standards while verifying leads are valid, standardised, and opt-in compliant.

Strategic guidance

Our rockstar media team helps you slay campaigns with insider recommendations from launch through final reporting.

Performance-based analytics

Analyse campaigns in real-time through comprehensive reporting, performance optimisation, and AI-driven insights for killer ROI.

Exceptional Leads. Exceptional Support.

Learn more about how Hammer secured more than €1M influenced opportunities

Read full case study

Not only were Pipeline360 able to deliver exceptional leads to help us build out buying groups and engage senior decision makers across key accounts within our ICP, and then nurture those leads across digital display, but they also provided a level of hands-on support which made the whole process seamless.

Sandie Simms

Marketing Director, Hammer

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.