SolutionsDemand GenerationBranded Demand

Branded Demand

The modern approach to accelerating revenue growth.

Why should I use Branded Demand?

By combining targeted digital advertising with advanced content syndication, Branded Demand leads to increased trust and revenue. Display lays the foundation by familiarizing prospects with your brand and solutions, while content syndication creates interested and targeted engagement.

High-quality leads

Fully marketable, relevant leads already familiar with your business.

Greater performance

Branded Demand campaigns deliver 40% greater performance.

No more unbranded leads

Strengthen the likelihood of conversion as captured leads will be familiar with your brand.

Simple, scalable, and powerful

Offered as a fixed cost-per-lead, our branded demand programs are ready when you are.

How It Works

Branded Demand your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Our partners

We team up with industry leaders to bolster our B2B marketing solutions, ensuring your success by leveraging the latest tech and strategic collaborations.

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Strategic services from a trusted team

Our team is here to fortify your campaigns with strategic guidance on getting the most out of your B2B marketing spend. From content selection to ad creative, our specialists will unlock the full potential of your demand generation strategies.

Our services

Right Message. Right Person. Right Time

Ivanti elevates and secures Everywhere Work so that people and organisations can thrive. Ivanti is one of the only technology companies that finds, manages, and protects each IT asset and endpoint in an organisation.

Read full case study

Pipeline360 is an excellent partner that assists me in delivering targeted marketing. Pipeline360 ensures that Ivanti is sending the right message to the right person, at the right time, only on the channels our target audience is using.

SHAZIA HASNAIN

Senior Manager, Integrated Campaign Services

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.