SolutionsDemand GenerationContent Syndication

B2B content syndication

Right person. Right message. Right place.

What is B2B content syndication? It’s the unsung hero of lead generation. By sharing your content with a new audience – and the RIGHT audience, on media platforms they already engage with – you have a higher chance of reaching and converting your target buyer.

Why should I use B2B content syndication?

Generating high-quality leads is becoming increasingly difficult, and the complexities of paid media alone don’t help. But B2B content syndication is a game-changer. We place your high-value content before B2B buyers via a vetted publisher network, ensuring your message hits the right audience. The result? High-quality leads and predictable pipeline.

Reach 150M B2B buyers
Our publisher network reaches the largest marketplace of B2B buyers, so you can reach nearly anybody, anywhere, anytime.
Drive ROI
Demand marketers who use content syndication reach their goals 61% of the time, compared to 45% for non-users, delivering higher efficiency and superior outcomes.
Fuel ABM efforts
Using intent data, we identify high-intent accounts to drive targeted engagement with specific decision-makers, ensuring efficient and precise marketing spend.
Predictable pipeline
With a fixed cost per lead, B2B content syndication is a more predictable way to drive targeted account engagement at scale.
High-quality, marketable leads
Proprietary software verifies every lead is valid, standardised, and opt-in compliant, meeting global governance standards and ensuring leads are sales-ready.
No more unbranded leads
Follow up with display ads targeting buyers who engaged with your content to reinforce brand awareness, strengthening the likelihood of conversion.

How It Works

Branded Demand

Your guide to high-quality leads

Blending demand generation with brand awareness is your new superpower. This dynamic duo is the key to capturing high-quality leads at scale. Here’s a snapshot of how it works.

Step 1

Select a piece of branded content to promote.

Step 2

Syndicate your content through our publisher channels – giving you access to more than 150M global B2B buyers.

Step 3

Layer in display ads to reinforce brand awareness and stay on buyers’ radar.

Step 4

Our governance engine cleans, de-dupes, and validates leads for global compliance.

Step 5

Real-time analytics give you visibility and optimisation throughout the campaign.

Step 6

Your sales team receives the highest quality leads available, ready to nurture or engage.

Our partners

We team up with industry leaders to bolster our B2B marketing solutions, ensuring your success by leveraging the latest tech and strategic collaborations.

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Strategic services from a trusted team

Our team is here to fortify your campaigns with strategic guidance on getting the most out of your B2B marketing spend. From content selection to ad creative, our specialists will unlock the full potential of your demand generation strategies.

Our services

Right Message. Right Person. Right Time

Ivanti elevates and secures Everywhere Work so that people and organisations can thrive. Ivanti is one of the only technology companies that finds, manages, and protects each IT asset and endpoint in an organisation.

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Pipeline360 is an excellent partner that assists me in delivering targeted marketing. Pipeline360 ensures that Ivanti is sending the right message to the right person, at the right time, only on the channels our target audience is using.

SHAZIA HASNAIN

Senior Manager, Integrated Campaign Services

See what
Branded Demand
can do for you.

High-quality leads. Heightened brand awareness. Both can be yours – we’ll show you how.